Unwrapping Spotify Wrapped: Personalization as the Future of User Experience
alex.matambo
25+ Brand Campaigns
10+ Industries Consulted In
Strategic Communications Professional 📊
Black Tech Achievement Awards 2023 Finalist 🏆
Google's Top Black Talent 2022 💼
Content Creator 👨🏾🎨
Original tailored content for discerning individuals 👑
Follow for content around the intersection between marketing, finance, and tech 🎮
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CERTIFICATIONS
Skills & Accomplishments
AdWeek & Institute for Brand Marketing
ADVANCED MARKETING TECHNOLOGIES
In these lessons I learnt more about innovative marketing technologies that you can apply to your business to help drive success. eg Machine Learning and Predictive Analytics, Customer Identity Management, AI and Content Marketing, and Future Influencer Marketing Technologies.
McKinsey & Company
McKinsey forward program
Forward, offered by McKinsey, is a free, six-month online learning journey that equips young talent with must-have practical skills to help them succeed in the future of work. It focuses on critical leadership, business, and digital skills that are relevant and transferable across industries and roles.
University of Leeds and Institute of Coding
CREATE A SOCIAL MEDIA MARKETING CAMPAIGN
On this course, I have discovered how to create and measure the success of a social media marketing
campaign. I explored how companies use digital marketing and learned what goes into planning
and running a successful campaign.
advanced GOOGLE ANALYTICS
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand
Advertising Week
Gaming and esports course
On this course, I explored the marketing opportunities in gaming and esports. As one of the active verticals on social media, these areas overs brands immense opportunities and access to the coming metaverse
Hubspot
CONTENT MARKETING
I have been tested on the best practices and are am fully capable of applying them to long-term content planning, promotion, and analytics, and increasing results through growth marketing