Strategic Communications Professional 📊

Black Tech Achievement Awards 2023 Finalist 🏆

Google's Top Black Talent 2022 💼

Content Creator 👨🏾‍🎨

Original tailored content for discerning individuals 👑

Follow for content around the intersection between marketing, finance, and tech 🎮

Resume

Blog

latest blogs

Unwrapping Spotify Wrapped: Personalization as the Future of User Experience

Have you ever felt a thrill of excitement when Spotify unveils your year-end Wrapped summary? This annual feature has become a cultural...

Unwrapping the Barbenheimer Buzz: How a Singular Event Shaped the Cultural Zeitgeist

In a world where cultural phenomena often flash by in an instant, the Barbenheimer event stands out as a masterstroke in capturing and...

Behind the Playlist: The Science of Song Recommendations on Spotify

Have you ever wondered how Spotify always seems to know what song you want to hear next? Even when it's a song you've never heard before?...

CERTIFICATIONS

Skills & Accomplishments

AdWeek & Institute for Brand Marketing

ADVANCED MARKETING TECHNOLOGIES

In these lessons I learnt more about innovative marketing technologies that you can apply to your business to help drive success. eg Machine Learning and Predictive Analytics, Customer Identity Management, AI and Content Marketing, and Future Influencer Marketing Technologies.

McKinsey & Company

McKinsey forward program

Forward, offered by McKinsey, is a free, six-month online learning journey that equips young talent with must-have practical skills to help them succeed in the future of work. It focuses on critical leadership, business, and digital skills that are relevant and transferable across industries and roles.

University of Leeds and Institute of Coding

CREATE A SOCIAL MEDIA MARKETING CAMPAIGN

On this course, I have discovered how to create and measure the success of a social media marketing
campaign. I explored how companies use digital marketing and learned what goes into planning

and running a successful campaign.

Google

advanced GOOGLE ANALYTICS

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand

Advertising Week

Gaming and esports course

On this course, I explored the marketing opportunities in gaming and esports. As one of the active verticals on social media, these areas overs brands immense opportunities and access to the coming metaverse

Hubspot

CONTENT MARKETING

I have been tested on the best practices and are am fully capable of applying them to long-term content planning, promotion, and analytics, and increasing results through growth marketing

alex.matambo