Alexander Matambo
Unwrapping Spotify Wrapped: Personalization as the Future of User Experience
Have you ever felt a thrill of excitement when Spotify unveils your year-end Wrapped summary? This annual feature has become a cultural...
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Alexander Matambo
Jul 21, 20232 min read
Unwrapping the Barbenheimer Buzz: How a Singular Event Shaped the Cultural Zeitgeist
In a world where cultural phenomena often flash by in an instant, the Barbenheimer event stands out as a masterstroke in capturing and...
Alexander Matambo
Jul 1, 20232 min read
Behind the Playlist: The Science of Song Recommendations on Spotify
Have you ever wondered how Spotify always seems to know what song you want to hear next? Even when it's a song you've never heard before?...
Alexander Matambo
Mar 21, 20233 min read
Striking a Chord: How Big Tech's Rhythmic Revolution is Transforming Music Streaming
The entertainment landscape has struck a chord with music streaming, as big tech companies dance to the beat of innovation and redefine...
Alexander Matambo
Mar 17, 20232 min read
The Inclusive Marketing Blueprint: How to Craft Campaigns for a Diverse World
In the era of global connectivity, companies are reaching out to consumers from various cultural, ethnic, and social backgrounds. The...
Alexander Matambo
Jan 4, 20233 min read
The Creator Economy: The Business of Being a Creator
The creator economy, also known as the influencer economy, refers to the trend of individuals using platforms like YouTube, TikTok, and...
Alexander Matambo
Jan 2, 20232 min read
Deconstructing The Gen Z Consumer
Gen Z, also known as "Gen Zers" or "Gen Z consumers," are the generation born between 1997 and 2012. As the first true digital natives,...
Alexander Matambo
Dec 26, 20222 min read
The Rise of Voice Search and Its Impact on SEO
Quick question: When last did you ask Siri, Alexa or your Google Home a question? Chances are, this was quite recently. And you're not...
Alexander Matambo
Dec 22, 20222 min read
The Use of Virtual and Augmented Reality in Tech Marketing
Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular tools in technology marketing, as they allow businesses...
Alexander Matambo
Dec 22, 20222 min read
Rebooting a Brand in a Post-COVID World
The COVID-19 pandemic has had a significant impact on businesses around the world, and many companies are finding that they need to pivot...
Alexander Matambo
Dec 16, 20222 min read
The Beat of the Game: How Music Elevates Sports Culture and Branding
With the hype of the Qatar 2022 Winter World Cup winding down, we can reflect on an element of the festivities that's often overlooked as...
Alexander Matambo
Apr 20, 20223 min read
Effectively Marketing to Gen Z on Social Media: The Role of Authenticity
Brands have quickly figured out how to go viral on TikTok and other similar social media platforms, but holding younger consumers'...
Alexander Matambo
Feb 23, 20223 min read
How to Asses the Value of an NFT
The crypto market is ever-evolving and always in flux with new asset types constantly emerging. Examples of these are stable coins,...
Alexander Matambo
Feb 13, 20223 min read
How Streetwear Took Over Luxury Fashion, and Why It Matters For Other Brands
The lines between streetwear and luxury fashion have never been more blurred than they are today. Streetwear as a style is ever-evolving...
Alexander Matambo
Feb 11, 20223 min read
Commerce, Content and the Creator Economy: 3 Trends That Will Fuel Influencer Marketing in 2022
Influencer marketing is constantly in flux. In recent years, digital technologies have developed and innovations have emerged that...
Alexander Matambo
Jan 5, 20224 min read
Esports: The Next Frontier of Immersive Brand Marketing
Did you know that, on average, more people are watching Esports events than the NBA or Major Baseball League? And when you look at the...
Alexander Matambo
Dec 29, 20212 min read
Gamers Are Not Who You Think They Are
When you think of a gamer, what image comes to mind? A teenager in his parent's basement, angrily tapping at his controller in a vicious...
Alexander Matambo
Dec 28, 20213 min read
How to Market NFTs
NFTs are arguably one of the biggest buzzwords of 2021 and have become trending topics on many social media platforms. To get you up to...
Alexander Matambo
Nov 25, 20213 min read
Metaverse 101: An Introduction to the "Next Big Thing" and Why You Should Care
You've probably heard a lot of talks recently about the "metaverse" and how it's "going to change the internet as we know it". It is...
Alexander Matambo
Oct 31, 20214 min read
Beginner's Guide to Investment Asset Classes
What image comes to mind when you think of an "investor"? Chances are, it'd be a well-heeled person in a crisp three-piece suit,...
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