Alexander Matambo
Unwrapping Spotify Wrapped: Personalization as the Future of User Experience
Have you ever felt a thrill of excitement when Spotify unveils your year-end Wrapped summary? This annual feature has become a cultural...
top of page
Search
Alexander Matambo
- Jul 21, 2023
- 2 min
Unwrapping the Barbenheimer Buzz: How a Singular Event Shaped the Cultural Zeitgeist
In a world where cultural phenomena often flash by in an instant, the Barbenheimer event stands out as a masterstroke in capturing and...
Alexander Matambo
- Jul 1, 2023
- 2 min
Behind the Playlist: The Science of Song Recommendations on Spotify
Have you ever wondered how Spotify always seems to know what song you want to hear next? Even when it's a song you've never heard before?...
Alexander Matambo
- Mar 21, 2023
- 3 min
Striking a Chord: How Big Tech's Rhythmic Revolution is Transforming Music Streaming
The entertainment landscape has struck a chord with music streaming, as big tech companies dance to the beat of innovation and redefine...
Alexander Matambo
- Mar 18, 2023
- 2 min
The Inclusive Marketing Blueprint: How to Craft Campaigns for a Diverse World
In the era of global connectivity, companies are reaching out to consumers from various cultural, ethnic, and social backgrounds. The...
Alexander Matambo
- Jan 4, 2023
- 3 min
The Creator Economy: The Business of Being a Creator
The creator economy, also known as the influencer economy, refers to the trend of individuals using platforms like YouTube, TikTok, and...
Alexander Matambo
- Jan 2, 2023
- 2 min
Deconstructing The Gen Z Consumer
Gen Z, also known as "Gen Zers" or "Gen Z consumers," are the generation born between 1997 and 2012. As the first true digital natives,...
Alexander Matambo
- Dec 26, 2022
- 2 min
The Rise of Voice Search and Its Impact on SEO
Quick question: When last did you ask Siri, Alexa or your Google Home a question? Chances are, this was quite recently. And you're not...
Alexander Matambo
- Dec 22, 2022
- 2 min
The Use of Virtual and Augmented Reality in Tech Marketing
Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular tools in technology marketing, as they allow businesses...
Alexander Matambo
- Dec 22, 2022
- 2 min
Rebooting a Brand in a Post-COVID World
The COVID-19 pandemic has had a significant impact on businesses around the world, and many companies are finding that they need to pivot...
Alexander Matambo
- Dec 17, 2022
- 2 min
The Beat of the Game: How Music Elevates Sports Culture and Branding
With the hype of the Qatar 2022 Winter World Cup winding down, we can reflect on an element of the festivities that's often overlooked as...
Alexander Matambo
- Apr 20, 2022
- 3 min
Effectively Marketing to Gen Z on Social Media: The Role of Authenticity
Brands have quickly figured out how to go viral on TikTok and other similar social media platforms, but holding younger consumers'...
Alexander Matambo
- Feb 23, 2022
- 3 min
How to Asses the Value of an NFT
The crypto market is ever-evolving and always in flux with new asset types constantly emerging. Examples of these are stable coins,...
Alexander Matambo
- Feb 13, 2022
- 3 min
How Streetwear Took Over Luxury Fashion, and Why It Matters For Other Brands
The lines between streetwear and luxury fashion have never been more blurred than they are today. Streetwear as a style is ever-evolving...
Alexander Matambo
- Feb 11, 2022
- 3 min
Commerce, Content and the Creator Economy: 3 Trends That Will Fuel Influencer Marketing in 2022
Influencer marketing is constantly in flux. In recent years, digital technologies have developed and innovations have emerged that...
Alexander Matambo
- Jan 5, 2022
- 4 min
Esports: The Next Frontier of Immersive Brand Marketing
Did you know that, on average, more people are watching Esports events than the NBA or Major Baseball League? And when you look at the...
Alexander Matambo
- Dec 29, 2021
- 2 min
Gamers Are Not Who You Think They Are
When you think of a gamer, what image comes to mind? A teenager in his parent's basement, angrily tapping at his controller in a vicious...
Alexander Matambo
- Dec 28, 2021
- 3 min
How to Market NFTs
NFTs are arguably one of the biggest buzzwords of 2021 and have become trending topics on many social media platforms. To get you up to...
Alexander Matambo
- Nov 25, 2021
- 3 min
Metaverse 101: An Introduction to the "Next Big Thing" and Why You Should Care
You've probably heard a lot of talks recently about the "metaverse" and how it's "going to change the internet as we know it". It is...
Alexander Matambo
- Nov 1, 2021
- 4 min
Beginner's Guide to Investment Asset Classes
What image comes to mind when you think of an "investor"? Chances are, it'd be a well-heeled person in a crisp three-piece suit,...
bottom of page