ABOUT ALEXANDER MATAMBO
Digital specialist with experience in investment banking, management consulting, and advertising.I specialise in understanding human behaviour and turning large amounts of business data into helpful insights that help accomplish business goals.
A natural problem solver who enjoys breaking down complex business problems through design thinking and various other design frameworks, to come up with innovative solutions.
Due to my academic background and professional experience, I have gained insight into the nuanced intersections between the worlds of finance, technology, and marketing. This exposure has helped me develop an interesting skillset:
Social Media Marketing
Problem
Solving
Data
Analytics
Media
Planning
Content
Writing
Art
Direction
When not planning world domination, you'll find me enjoying all forms of geekery or embracing my inner creative...
WORK EXPERIENCE
Practical Work in Organisations
February 2022 - Present
DIGITAL ANALYST
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Scheduled corporate social media pages to build brand awareness across multiple business functions.
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Collaborated with senior stakeholders to develop corporate digital marketing strategy across SEO, paid social media, and data analytics
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Strategised content development and tracking tactics to increase efficiency and improve overall corporate objectives.
March 2022
TOP BLACK TALENT 2022
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Selected out of a pool of 1,500 EMEA applicants as one of the 60 students to participate in Google's annual Top Black Talent Programme, organised by the Black Google Network.
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Used a combination of financial modelling and data analysis to effectively allocate client’s media spend to meet
campaign objectives. -
Managed client expectations, brand strategies, and project timelines for 10+ clients ranging from £50k -£20M in revenue/ year
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Assisted in creative and strategic communications solutions for McDonalds, Formula E, GoPuff, The Body Shop.
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Developed strong relationships with key media owners, media practitioners, and other agencies to help meet
various client objectives and KPIs
and BrewDog, that contributed to brand strategies for the coming 3 - 5 years. -
Developed comprehensive understanding for marketing in financial services, tech, and entertainment (sports, film, and gaming) industries.
PLANNING EXECUTIVE
July 2021 - February 2022
November 2021
SALES AND ANALYTICS INTERN
(Bloomberg Launch Program)
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Completed masterclass on financial markets, with a focus on Currencies, Fixed Income, and Equities with distinction
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Mapped out client journey to identify new product features that would improve overall client user experience
September 2021
CONSULTING INTERN
(Empowering Black Futures Program)
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Collaborated with other young professionals to tackle multiple project briefs
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Presented research findings in meeting with 5+ senior stakeholders
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In-depth training in client management, project management, and storytelling with data
July 2021
MARKETING INTERN
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Crafted strategic marketing campaign for a company based on empirical research data and market trends
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Collaborated and networked with other young professionals across different sectors
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Attended seminars hosted by industry leaders and absorbed valuable insights for future campaigns
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December 2020 - April 2021
SALES AND TRADING INTERN (VIRTUAL)
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Profiled and analysed 3 potential investment clients for the bank by type of assets under management(AUM) and other metrics; based on the findings, recommended which client would be most valuable to pursue
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Analysed the current market environment due to pandemic and suggested an attractive investment opportunity to a client
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Delivered a pitch to a client demonstrating post trade services and reinforced value proposition.
November 2020
MARKETING INTERN
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Selected in Nestlé ESAR's first cohort of virtual interns; to perform detailed research on new trends in emerging markets for commercial use, leading to the development of new product offers.
January 2020 - July 2020
FREELANCE DIGITAL CONTENT CREATOR
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Worked with customer to develop social media and rebranding strategy for new premium lodge using a combination of competitor analysis and research on the best practices of luxury brand management, to refine positioning of brand.
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Conceptualised, photographed, and edited highly creative photographs for clients' social media pages, resulting to increases in engagement on their posts.
June 2019 - July 2019
DIGITAL MARKETING INTERN
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Performed competitor analysis of brand landscape to determine best practices to achieve the goal of launching a new business social media page and increase brand awareness.
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Developed a creative concept with one other intern for a multi-platform promotion to increase newspaper subscriptions
among the youth, leading to a 15% sales increase over two months.. -
Researched and implemented four possible social media monitoring tools to increase the efficiency of social media efforts. The company adopted the Hootsuite tool following the research..
March 2019 - November 2019
STUDENT BRAND PROMOTER
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Collaborated with and growing relationships with micro-influencers on social media campaigns to engage students by sharing relevant and visually appealing content.
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Created and executed marketing campaigns that assisted in positioning new products with students, leading to increase in sales.
MSC IN INTERNATIONAL MARKETING (with distinction)
September 2020 - September 2021
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Dean's List and Top 5% of Cohort
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Recipient of of Chancellors' International Scholarship
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Course Representative for 2020/21 cohort
EDUCATION
Degrees and Notable Qualifications
bloomberg market concepts
December 2022
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Bloomberg Market Concepts (BMC) is a self-paced e-learning course that provides an interactive introduction to the financial markets.
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In-depth learnings on Economic Indicators, Currencies, Fixed Income, Equities, and Commodities.
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POSTGRADUATE DIPLOMA IN MEDIA MANAGEMENT (with distinction)
February 2019 - November 2019
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Dean's List and Academic Colours Award
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1st Class Pass
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Valedictorian of Class of 2019
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Class Representative for Class of 2019
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Distinction in all eight modules, setting record number of distinctions since course's inception in 2004
BACHELOR OF COMMERCE (ACCOUNTING)
February 2015 - November 2018
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Dean's and Inducted into Golden Key Honours Society in 2016
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2:1 Degree (International Equivalent)
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Peer academic mentor for the 2017 academic year
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Treasurer for Malawi Society 2016
FUNDAMENTALS OF DIGITAL MARKETING
August 2020
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This online course helps one master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.