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The Use of Virtual and Augmented Reality in Tech Marketing



Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular tools in technology marketing, as they allow businesses to showcase products in an immersive and interactive way. Here are some ways that VR and AR are being used in technology marketing:


Product Demonstrations

VR and AR can be used to give customers a hands-on experience with a product, even if they are not physically present. This can be particularly useful for complex or high-priced products, as it allows customers to explore and interact with the product before making a purchase decision.


This trend has particularly taken off in the beauty, automotive and fashion sectors.

Trade Show Exhibits


VR and AR can be used to create immersive trade show exhibits that allow businesses to showcase their products dynamically and interactively. This can be a powerful way to engage with potential customers and stand out in a crowded trade show environment.


This method is particularly effective in the gaming industry, allowing customers to get immersed in the virtual worlds.


Customer Training and Support


VR and AR can be used to provide customers with training and support for complex products. For example, businesses can use VR to create interactive training simulations that allow customers to learn about a product in a safe and controlled environment.


Marketing Campaigns


VR and AR can be used to create marketing campaigns that are memorable and engaging. For example, businesses can create VR or AR experiences that allow customers to interact with a product uniquely and innovatively, or use AR to create interactive ads that showcase products in a new light.



Pokemon Go revolutioned this in the summer of 2016, launching one of the biggest trends of the decade. Everyone and their mother was outside, using their phones to search for rare Pokemon in their local areas.


Overall, VR and AR are powerful tools for technology marketing, as they allow businesses to showcase products in an immersive and interactive way, and engage with customers in new and innovative ways. By incorporating VR and AR into their marketing efforts, businesses can stand out in a crowded and competitive market.

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