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  • Writer's pictureAlexander Matambo

The Rise of Voice Search and Its Impact on SEO

Quick question: When last did you ask Siri, Alexa or your Google Home a question? Chances are, this was quite recently. And you're not alone! Voice search is becoming an increasingly common way for people to access information, and we're gonna talk about it.

The rise of voice search has significant implications, specifically for search engine optimisation (SEO). As more and more people use voice assistants like Amazon Echo and Google Home to search the internet, businesses need to optimise their websites and content for voice search to remain competitive.

One of the key differences between traditional text-based search and voice search is the way that people phrase their queries. While text-based searches often use shorter, more concise phrases, voice search queries tend to be longer and more conversational. This means that businesses need to optimise for longer-tail keywords and phrases, rather than just targeting shorter, more competitive keywords.

In addition to optimising for longer-tail keywords, it's also important to consider the context of voice search queries. Voice assistants often use artificial intelligence to understand the context and intent behind a search query, so it's important to create content that is clear and easy for these assistants to understand. This may include providing detailed answers to common questions or including structured data on your website to provide context to search engines.

Another factor to consider when optimising for voice search is the way that results are presented. Voice assistants often provide a single answer to a search query, rather than a list of links. This means that it's important to create high-quality, comprehensive content that is likely to be chosen as the top result.

Overall, the rise of voice search has significant implications for SEO. By optimising for longer-tail keywords, providing clear and comprehensive content, and considering the context and intent of search queries, businesses can improve their visibility in voice search results and remain competitive in the changing landscape of search.


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