Alexander Matambo
Why Brand Strategy is Important
There is a common misconception that the terms "brand" and "logo" are interchangeable. Branding is what a business needs to capture the...
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Alexander Matambo
Feb 4, 20213 min
6 Questions You Need To Ask Before You Hire A Social Media Manager
Social media has quickly and radically changed the way we do business and has become the new marketplace. This shift gives businesses...
Alexander Matambo
Dec 6, 20204 min
Nike: A Case Study in Amazing Brand Building
Nike holds the title of being the world's leading sports footwear and apparel manufacturer. The brand is currently valued at $15.9...
Alexander Matambo
Dec 4, 20202 min
Benefits of Having a Strong Brand
Branding is predicted to become the most powerful strategic tool since the spreadsheet, playing a crucial role in defining company...
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