Social Media

Alexander Matambo

Deconstructing The Gen Z Consumer

Gen Z, also known as "Gen Zers" or "Gen Z consumers," are the generation born between 1997 and 2012. As the first true digital natives,...

Alexander Matambo

Effectively Marketing to Gen Z on Social Media: The Role of Authenticity

Brands have quickly figured out how to go viral on TikTok and other similar social media platforms, but holding younger consumers'...

Alexander Matambo

How Streetwear Took Over Luxury Fashion, and Why It Matters For Other Brands

The lines between streetwear and luxury fashion have never been more blurred than they are today. Streetwear as a style is ever-evolving...

Alexander Matambo

How to Market NFTs

NFTs are arguably one of the biggest buzzwords of 2021 and have become trending topics on many social media platforms. To get you up to...

Alexander Matambo

5 Tips for Crafting an Effective Brand Awareness Campaign

Today, audiences are bombarded with thousands of marketing messages, new businesses and brands, "innovative" new tools that promise more...

Alexander Matambo

How TikTok is Changing the Music Industry

TikTok has a deep-rooted history in music, having originated as the music-based social media service Musical.ly. The app has since grown...

Alexander Matambo

Facebook Invests $1 Billion in Creator Fund

Facebook founder, Mark Zuckerberg announced in a social media post that the company plans to invest more than $1 billion through 2022 to...

Alexander Matambo

Instagram: End of the App as You Know It?

The head of Instagram, Adam Mosseri, recently declared that it is “no longer a photo-sharing app”, as Facebook focuses on competing with...

Alexander Matambo

How To Conduct A Competitor Analysis

"If you know the enemy and you know yourself, you need not fear the results of a hundred battles"- Sun Tzu, The Art of War. It stands to...

Alexander Matambo

Introduction to Influencer Marketing

"Influencer marketing" is one of the most common buzz terms used in modern marketing practice. This article will introduce what it is and...

Alexander Matambo

6 Questions You Need To Ask Before You Hire A Social Media Manager

Social media has quickly and radically changed the way we do business and has become the new marketplace. This shift gives businesses...

Alexander Matambo

How To Choose The Right Social Media Platform For Your Brand

With hundreds of social outlets to choose from, it is sometimes difficult to figure out which one works best for your brand. It is often...