Alexander Matambo
Introduction to Influencer Marketing
"Influencer marketing" is one of the most common buzz terms used in modern marketing practice. This article will introduce what it is and...
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Alexander Matambo
Feb 20, 20215 min
4 Branding Lessons From Marvel's WandaVision
Following the success of their "Infinity Saga," Marvel released a brand new television series starring Wanda Maximoff, or as Marvel fans...
Alexander Matambo
Jan 15, 20214 min
5 Lessons Consumer Brands Can Learn From Luxury Brands
Everything about the luxury brand oozes opulence, wealth, knowledge, and power— a sense of superiority and quality that you can't get...
Alexander Matambo
Dec 6, 20204 min
Nike: A Case Study in Amazing Brand Building
Nike holds the title of being the world's leading sports footwear and apparel manufacturer. The brand is currently valued at $15.9...
Alexander Matambo
Dec 4, 20202 min
Benefits of Having a Strong Brand
Branding is predicted to become the most powerful strategic tool since the spreadsheet, playing a crucial role in defining company...
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